The challenge
Reform UK needed a robust, compliant data infrastructure to support high-volume supporter engagement, fundraising and targeted campaigning across multiple channels while meeting electoral and data protection obligations.
Our approach
- Mapped supporter data flows and consent touchpoints across digital, events and telephony channels
- Built a compliant marketing automation and segmentation framework aligned with PECR and UK GDPR
- Advised on data governance, retention policies and Subject Access Request workflows for a fast-growing membership base